In a world where scents are considered an art form, I wanted perfume to be an expression of individuality.

I embarked on a journey to establish my alternative perfumes for high end brands called S.A.E. I’ve always had an interest in fragrance and believed that scents hold a connection to who a person is. 

Throughout the journey of starting my business I’ve came to a realisation that I wanted to create fragrances that captured people’s essence. 

Today S.A.E stands for an innovative and conscious consumerism in the fragrance industry.